About The brand

The woman behind the brand

Amrita Kak Jhunjhunwala is the vision and inspiration behind the label AMRITA. Daughter of Bina Kak, a leading politician with interest in movies, social work and wild life, Amrita is married to Riju Jhunjhunwala; a businessman from New Delhi.

Amrita is a trained Indian classical student who started her professional career in playback singing in Bollywood and has many popular movie numbers to her credit. After marrying Riju and moving to Delhi she gave her singing a break. They welcomed their son Jawahar in 2012.

With a strong eye for details and traditional style led by a passion for combining the best of traditional wear with trendy; Amrita takes a lot of inspiration from her days in Jaipur to bring out a brand that is the best in quality, style and yet affordable. In her free time Amrita loves to read, spend time with her family and keep up with her passion of singing. However with her love for designing, it is AMRITA that’s keeping her busy now and waiting to soar new heights in the Indian fashion industry.

Amrita Kak

The Thread

Collections that are simple yet complex, grand yet not ostentatious, classic yet not boring and most importantly, affordable but not exorbitant!

The Thread

The Needle

Raw material and fabric that are carefully chosen. Every detail given to give you the best of comfort without compromising on the style quotient.

The Needle

The Stitch

A label with dedication towards comfort and elegance which is evident in every design, a representation that pays homage to femininity while retaining women’s independent style.

The Stitch